Bridgestone Golf is continuing to lead the charge when it comes to golf ball tech. The company’s newest offering to its golf ball line is the e12 Contact.
The breakthrough in the e12 CONTACT is the innovative new CONTACT Force dimple, which features a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the new dimple allows for 38% more contact with the clubface at impact than with traditional dimples, which yields a more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with all clubs.
“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point that has primarily been a means of achieving optimal aerodynamic performance,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance.”
“REACTIV was our first significant foray into increasing performance through contact science,” said Dan Murphy, President and CEO of Bridgestone Golf. “Now our engineers have determined that with the cutting-edge CONTACT Force dimple design we can transfer more energy to the core for greater distance while also optimizing aerodynamics to cut down slice and hook spin. It really is an amazing development.”
The 3-piece Bridgestone e12 CONTACT will be available at retail locations on February 26, 2021 at a suggested retail price of $29.99 per dozen. In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options.
VIEW THE BRIDGESTONE PRESS RELEASE ABOUT THE NEW e12 CONTACT
Are You Playing the Right Ball?
What’s the most important piece of equipment in your golf bag? We use our putter more than any other club (40-50% of the time, typically), so the flatstick is certainly a reasonable answer.Getting the ball in play off the tee is always a plus, and we all want to hit...
2019 Odds & Picks To Win 2019 RBC Heritage Classic
The Heritage Classic has followed The Masters for years and is held on the Harbor Town Golf Links on the shores of South Carolina. The course features narrow fairways, overhanging trees, and very challenging water hazards and bunkers.Accuracy will take precedence over...
Tiger or Jack? Tiger or Hogan? Why Do We Need to Rank Great Accomplishments?
Before the chant of “Tiger, Tiger, Tiger” had even died down Sunday afternoon at Augusta National the debating had begun.Is Tiger’s win bigger than Jack’s in ’86?Is Tiger’s comeback more incredible than Hogan’s?My reaction is to those questions is this…. Who knows?...
Tiger Woods Wins 2019 Masters, 15th Major Championship
Twenty-two years after he won his first green jacket, and eleven years after he won his last major, Tiger Woods triumphantly returned to the winner's circle at the 2019 Masters. His fifteenth major in all. He had played his way back into form over the last year, so...
Masters Moving Day Recap
Moving Day at The Masters started with 22 players within 4 strokes of the lead. By the end of the day there were six.Francisco Molinari shot a methodical six-under par 66 for a 13-under total and a two-shot lead. Typically, 66s at Augusta National aren’t described as...
Masters Round 2 Recap
Not much happened during Friday’s second round of the 83rd Masters. Nothing much except… Jason Day overcame a tweaked back, shooting a 5-under 67 to gain a share of the lead. His overnight treatment included a brief motivational speech by his wife Ellie to the tune of...
Masters Round 1 Recap
For much of the day the Round 1 leaderboard was as jam-packed as the eager patrons waiting for the Augusta National gates to open. As many as nine players were tied for the lead late in the afternoon.Bryson DeChambeau and Brooks Koepka were in that group, but broke...
Terry Bowen Makes Hole-In-One On Par 4
Terry Bowen of Spanish Fort, AL made a hole-in-one at Steelwood County Club on Tuesday, April 2nd. While an "ace" is quite an accomplishment for anyone under any circumstances, this one was even more extraordinary.You see, Bowen's hole-in-one came on Steelwood's 16th...
Cleveland RTX4 Wedge Review
OVERVIEW Cleveland Golf has long been one of the leaders in wedge design. You can't have a serious conversation about wedges without the Cleveland name entering into the mix. I recently tried out the entire line of Cleveland’s latest line of wedges, the...
The Story of Rock Creek
Did you know that America’s first golf course is located in Fairhope, Alabama? In 1170, Prince Madoc, the beloved illegitimate son of the King of Wales, lost an argument with his brothers over his inheritance. Embittered yet brave, he set sail, voyaging westward upon...
President George H.W. Bush, Golf Says Goodbye
Today is a national day of mourning as the 41st President of the United States, George Herbert Walker Bush, is laid to rest. Many of the 45 men who have held our nation's highest office have been golfers. None, however, had golf in his blood quite like President Bush....
Gulf State Park Golf Course to Close
Alabama Department of Conservation and Natural Resources (ALDCNR) officials have announced the closing of the Gulf State Park Golf Course. Here is text of the press release: For Immediate Release: November 15, 2018 Contact: Frances Coleman |...
