Bridgestone Golf is continuing to lead the charge when it comes to golf ball tech. The company’s newest offering to its golf ball line is the e12 Contact.
The breakthrough in the e12 CONTACT is the innovative new CONTACT Force dimple, which features a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the new dimple allows for 38% more contact with the clubface at impact than with traditional dimples, which yields a more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with all clubs.
“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point that has primarily been a means of achieving optimal aerodynamic performance,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance.”
“REACTIV was our first significant foray into increasing performance through contact science,” said Dan Murphy, President and CEO of Bridgestone Golf. “Now our engineers have determined that with the cutting-edge CONTACT Force dimple design we can transfer more energy to the core for greater distance while also optimizing aerodynamics to cut down slice and hook spin. It really is an amazing development.”
The 3-piece Bridgestone e12 CONTACT will be available at retail locations on February 26, 2021 at a suggested retail price of $29.99 per dozen. In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options.
VIEW THE BRIDGESTONE PRESS RELEASE ABOUT THE NEW e12 CONTACT
Wild Dunes: Charleston’s Beach Resort
Pack your bags and get the clubs ready – Wild Dunes awaits! Located on the beautiful Isle of Palms, just minutes from Charleston, South Carolina, the fabulous resort offers a variety of activities that will help you unwind and have an amazing stay. Wild Dunes...
Streamsong Offers Special Rate Program to Florida and Georgia Residents
Golfers who live in Florida and neighboring Georgia can now play one of America’s “bucket list” golf destinations at an amazing low rate! Streamsong Resort is offering residents of the Sunshine and Peach states great rates this summer. There is no better time...
SRIXON ZX MK II DRIVERS ARE LONGER THAN CALLAWAY, TAYLORMADE, AND TITLEIST IN INDEPENDENT TESTING
SRIXON®, a global leader in tour-quality golf equipment and innovation, is pleased to announce the results of independent robot testing run by Golf Labs, confirming Srixon’s ZX5 LS Mk II Driver is an average four yards longer than Callaway, TaylorMade, and Titleist...
Perfect Swing Path Board
The Perfect Swing Path Board was designed by Ned Martin, PGA to simplify the setup position and swing path and to help players become more consistent. Proper fundamentals and mechanics are the building blocks of developing a solid golf swing and becoming a better...
Tiger Woods’ Popstroke Expansion To Include Tuscaloosa & Nashville
PopStroke Entertainment Group has announced plans to expand into thirteen new markets including Tuscaloosa, AL and Nashville, TN. The Tuscaloosa venue is already under construction. Construction will also begin this year in a number of locations throughout the...
Limestone Springs Hosts the Alabama Golf Association’s 41st Four-Ball Championship
The Alabama Golf Association will conduct its 41st State Four-Ball Championship at Limestone Springs in Oneonta, AL starting today, April 27 through Sunday, April 30. The field consists of 69 two-man teams. Limestone Springs previously held the event in 2003. The...
Tee Time in Tallahassee!
As the Capital City of Florida, Tallahassee offers everything that you might expect and so much more! Florida State University and Florida A&M University both call Tallahassee home. But did you know that there are over 700 miles of outdoor trails in the city?...
The Approach: One Tip at a Time
“Golf tips are like aspirin: One may do you good, but if you swallow the whole bottle, you’ll be lucky to survive.” — Harvey Penick Be honest. No one reading this magazine has everything in their game figured out. If you’re finally hitting your drives long and...
L’Auberge Casino Resort Women’s Championship
LAKE CHARLES, La., - L’Auberge Casino Resort is excited to partner with Women’s All Pro Tour (WAPT) and Autism Services of Southwest Louisiana to host the L’Auberge Casino Resort Women’s Championship at Contraband Bayou Golf Club in 2023 and 2024. The tournament is...
Georgia State Parks Golf Cup
The 3rd annual Georgia State Park Golf Cup is back with more giveaways, an enhanced championship event, and incredible course conditions. The Cup is a 2 part golf tournament being played throughout the Georgia State Park golf courses. The format is a 4-Person Scramble...
The Approach: Wherever You Are, Be There
Louise Suggs was one of the founders of the LPGA. She also broke this truth to us. “Golf is very much like a love affair. If you don’t take it seriously, it’s no fun. If you do, it breaks your heart. Don’t break your heart, but flirt with the possibility.” If you...
The Approach: Most Days Are Like That First Putt
We don’t make every putt. (Looking directly at you Joey! Just kidding, he makes every putt.) It’s true whether you compete in the GCGA or just pal around on your local course. There are some putts you know you won’t make… like those 30 footers. With those, the goal is...
