Bridgestone Golf is continuing to lead the charge when it comes to golf ball tech. The company’s newest offering to its golf ball line is the e12 Contact.
The breakthrough in the e12 CONTACT is the innovative new CONTACT Force dimple, which features a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the new dimple allows for 38% more contact with the clubface at impact than with traditional dimples, which yields a more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with all clubs.
“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point that has primarily been a means of achieving optimal aerodynamic performance,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance.”
“REACTIV was our first significant foray into increasing performance through contact science,” said Dan Murphy, President and CEO of Bridgestone Golf. “Now our engineers have determined that with the cutting-edge CONTACT Force dimple design we can transfer more energy to the core for greater distance while also optimizing aerodynamics to cut down slice and hook spin. It really is an amazing development.”
The 3-piece Bridgestone e12 CONTACT will be available at retail locations on February 26, 2021 at a suggested retail price of $29.99 per dozen. In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options.
VIEW THE BRIDGESTONE PRESS RELEASE ABOUT THE NEW e12 CONTACT
Golfers Are Racing To Max Beach Resort in Daytona Beach
DAYTONA BEACH, Fla. – As the attention of the auto racing world turns to the DAYTONA 500, fans and race teams alike will have to outrace golfers to Max Beach Resort, one of Florida’s premier new accommodations properties. The new oceanfront resort offers one-, two-...
Scenes From the WM Phoenix Open
The WM Phoenix Open is one of the top events on the PGA Tour. The party atmosphere at TPC Scottsdale is unmatched on the tour. Here are a few photos courtesy of our friend and West Coast Correspondent Vyn Goodmon.
Mark Your Calendar: 40th Annual World Amateur Handicap Championship to Begin Accepting Entries February 15
Golf’s Largest Single-Site Tournament Expected to Attract 3,200+ Players MYRTLE BEACH, S.C. – The 40th annual PlayGolfMyrtleBeach.com World Amateur Handicap Championship will begin accepting entries for the milestone event February 15. A 72-hole, net stroke play...
Construction Efforts Underway in Mobile as Topgolf Brings More Play to Alabama
DALLAS --Topgolf, the modern golf entertainment leader, announced today that construction efforts are underway in Mobile, Alabama, to bring its family-friendly technology-enabled experience to the city. The venue, which will be located near the intersection of I-65...
Innovation Leads the Way at the 2023 PGA Merchandise Show
Once again, the PGA Merchandise Show was highlighted by companies who lead their respective segments in technological innovation. Here is a look at some of our favorite products from this year’s show.Srixon ZX Mk II Drivers Deliver Big Results When you think Srixon...
Above Par Golf Experiences in Kissimmee, FL
When the possibility for sun-soaked golfing is a year-round thing, it’s hard to consider teeing up anywhere else. Kissimmee, Florida, has excellent courses and ranges in warm and sunny Central Florida. Major golfing events already look to Kissimmee for its fairways,...
Big Easy Getaway
New Orleans is mostly known for its amazing food and party atmosphere, but this historic old city is also home to some fabulous golf courses. On our recent trip, we teed it up at TPC Louisiana and Bayou Oaks South Course at City Park. The NOPSI Hotel was home away...
Pinehurst Set To Begin Construction of Tenth Course
Pinehurst Resort has will begin construction on its tenth golf course later this month. Designed by Tom Doak, the new course will feature rugged dunes, native wiregrass, longleaf pines, and natural water features. Doak describes a course that is complimentary, yet...
Golfer’s Christmas Gift Guide
Finding a great golf gift is not always the easiest thing to do. With that in mind, we’d like to make your holiday shopping just a little easier this year. Here are our thoughts on what might put a smile on your golfer’s face. Tifosi Optics Tifosi specializes in...
Tiger Point Bunker Renovation Is Near Completion
There are a number of great changes happening at Tiger Point Golf Club in Gulf Breeze, FL. The most recent is a course-wide bunker renovation. Director of Golf Troy Raybon recently gave me a tour, and the improvements are very impressive. The scope of work includes...
TPC Louisiana: Play Where the Pros Play
We recently had the opportunity to travel to New Orleans and tee it up at TPC Louisiana. What a great day! We’ll have much more coming soon, as our trip to the Big Easy will be featured in the Winter Issue of Southern Fairways. Here’s a preview: TPC Louisiana is part...
Pursell Farms Recognized as One of Alabama’s Best Hotels by Travel + Leisure Magazine
Pursell Farms has been recognized by Travel + Leisure Magazine as one of Alabama's Best Hotels of 2022. Located near Sylacauga, AL, Pursell farms is an upscale resort destination featuring an award-winning 18-hole golf course, two restaurants, numerous outdoor...
