Bridgestone Golf is continuing to lead the charge when it comes to golf ball tech. The company’s newest offering to its golf ball line is the e12 Contact.
The breakthrough in the e12 CONTACT is the innovative new CONTACT Force dimple, which features a raised area in the center and an outer portion that slows sidespin during flight. The raised area of the new dimple allows for 38% more contact with the clubface at impact than with traditional dimples, which yields a more efficient transfer of energy and improved core activation. The result is faster ball speed and more distance with all clubs.
“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point that has primarily been a means of achieving optimal aerodynamic performance,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance.”
“REACTIV was our first significant foray into increasing performance through contact science,” said Dan Murphy, President and CEO of Bridgestone Golf. “Now our engineers have determined that with the cutting-edge CONTACT Force dimple design we can transfer more energy to the core for greater distance while also optimizing aerodynamics to cut down slice and hook spin. It really is an amazing development.”
The 3-piece Bridgestone e12 CONTACT will be available at retail locations on February 26, 2021 at a suggested retail price of $29.99 per dozen. In addition to the classic white version, the e12 CONTACT will be available in Matte Green, Matte Red and Matte Yellow color options.
VIEW THE BRIDGESTONE PRESS RELEASE ABOUT THE NEW e12 CONTACT
Bobby Hall Tells the Story of How Golf Helped His Dad Survive Being a POW During Vietnam
Colonel George Robert Hall (USAF) was shot down during the Vietnam war and was help prisoner by the North Vietnamese. For over seven years, Colonel Hall and many other U.S. servicemen were beaten and tortured, both physically and mentally, by their captors. Bobby...
Sun Mountain Sports Sold To Solace Capital Partners
Sun Mountain Sports, a longtime leader in the golf bag, walking cart, and outerwear spaces has been sold to Solace Capital Partners. Sun Mountain, headquartered in Missoula, Montana was established in 1981 by Rick Reimers. “For 40 years, Sun Mountain has watched and...
Jason Day Joins Team Bridgestone
Jason Day has joined Bridgestone Golf’s stable of tour players playing the Tour B golf ball. Day, a twelve-time winner on the PGA and 2015 PGA Champion, will officially join Bridgestone’s staff starting this week at the Arnold Palmer Invitational presented by...
The Saudi Golf League Is Dead and Buried
Supposedly backed by a near-endless supply of Saudi money, and most definitely fueled by enormous amounts of hubris, the proposed Saudi (Super?) Golf League appears to be dead and buried. While it is possible that some version of the tour may one day exist, the...
“On The Tee” Interview With Sam Hahn, CEO of L.A.B. Golf
Sam Hahn is the CEO of L.A.B. Golf, the company known for their strange looking putters. I can tell you from experience that those putters don’t just look different….they work! The science behind them is real and they will help almost anyone roll better putts. The...
Streamsong Resort To Add Fourth Course
Streamsong Resort has announced plans to add a fourth golf course. The design team of Bill Coore and Ben Crenshaw (Coore & Crenshaw Design) will once again partner on the design and construction of the new course. “On Streamsong’s Tenth Anniversary, Ben Crenshaw...
BRIDGESTONE’S NEW TOUR B PACKS INPUT OF TIGER WOODS AND BRYSON DECHAMBEAU INTO IMPRESSIVE NEW GOLF BALL MODELS
BRIDGESTONE PRESS RELEASE Leaders in ‘Contact Science’ unveil REACTIV IQ® Cover Technology COVINGTON, Ga. – (January 25, 2022) - Bridgestone Golf, the #1 Ball-Fitter in Golf, introduced today its next-level 2022 TOUR B golf ball series, featuring the most advanced...
Destination Golf: Innisbrook Resort
Innisbrook Resort, set on nine hundred acres in Palm Harbor, FL, is the home of the PGA Tour’s Valspar Championship. The Valspar is played on Innisbrook’s Copperhead Course, which is one of the favorite courses among the best players in the game. Innisbrook also...
Read the Winter Issue of Southern Fairways Magazine
We're very excited about the Winter Edition of Southern Fairways Magazine. Our "Destination Golf Property is Innisbrook Resort in Palm Harbor, FL. Innisbrook's Copperhead Course is home to PGA Tour's Valspar Championship. The tournament, played in March, is...
Danny Maude Shares 3 Easy Ways to Improve Your Swing!
Danny Maude, PGA shares three easy drills that will make almost any golfer hit better shots! Take a look at the video below to get your game going in the right direction.https://www.youtube.com/watch?v=tef0Tb4Uz54
Destination Golf: McLemore
McLemore is set high atop Lookout Mountain in Rising Fawn, GA, approximately 45 minutes south of Chattanooga, TN. The property overlooks historic McLemore Cove, with the best views coming from the amazing finishing hole, which was named “the best eighteenth hole since...
Exciting Things Are Happening At Tiger Point
There are some very exciting things happening at Tiger Point Golf Club. Capstone Golf bought the course in February from the City of Gulf Breeze. The first step for the new owners was to improve the quality and playability of the greens. We had an opportunity to play...
