Day, a twelve-time winner on the PGA and 2015 PGA Champion, will officially join Bridgestone’s staff starting this week at the Arnold Palmer Invitational presented by Mastercard.
Day initially became interested in the Bridgestone Tour B XS after seeing the results Tiger Woods had with it on shots around the green. He ultimately settled on the Tour B X, which spins less than the XS.
“We were doing some short game work with Tiger’s ball, the XS, and it caught my attention right away,” said Day. “I initially played the XS and liked it but after working with Bridgestone’s R&D team and really learning about the ball fitting process, it was obvious that the TOUR B X was the best fit for my game.”
NO WAY JASON DAY!
He holes out for eagle to tie the lead!📺CBS pic.twitter.com/4xnQWqPs7R
— GOLF on CBS ⛳ (@GOLFonCBS) January 29, 2022
It is a progression not unfamiliar to the team at Bridgestone.
“We hear from a lot of players who started with Bridgestone by trying Tiger’s TOUR B XS model and then eventually transitioned to the TOUR B X, RX, or RXS, after being fitted,” said Bridgestone’s Golf Ball Marketing Manager Elliot Mellow. “That’s what happened with Jason, who felt Tiger’s XS model provided a bit more spin than was optimum for his game. We’ve been focused on fitting for a long time and it’s interesting to see that even the best in the world sometimes need help finding the right golf ball for them.”
Day has actually been playing the Bridgestone ball for some time. The relationship has now been formalized.
“We’re extremely excited to have Jason as a member of the Bridgestone family,” said Dan Murphy, President and CEO of Bridgestone Golf. “We’ve been gaining momentum for quite a while and adding another elite level talent like Jason is exciting. The fact that, like all of our Tour players, he requested product to test and played it on Tour before we had an official relationship just further validates our TOUR B line.”
Day joins Tiger Woods, Bryson DeChambeau, Matt Kuchar, Fred Couples, and Lexi Thompson, on Team Bridgestone.
For more information about Bridgestone’s Tour B line of golf balls, visit bridgestonegolf.com.
GEORGIA GOLF TRAIL: AN ALLURING GOLF DESTINATION
When golfers think about golf in Georgia, they focus on the Masters in April at the Augusta National Golf Club and the Tour Championship in late summer at East Lake in Atlanta, but there’s more to Georgia golf than where the pros play. When golfers visit Georgia,...
Scottie Scheffler: Masters Champion & Golf’s Newest Superstar
If Scottie Scheffler ever had any doubts about his ability to seal the deal at the 2022 Masters, it never really showed. Not while he was on the course at least. After the coveted green jacket had been added to his wardrobe, Scheffler shared that he “cried like a...
Masters Press Conferences – Tuesday
Bobby Hall Tells the Story of How Golf Helped His Dad Survive Being a POW During Vietnam
Colonel George Robert Hall (USAF) was shot down during the Vietnam war and was help prisoner by the North Vietnamese. For over seven years, Colonel Hall and many other U.S. servicemen were beaten and tortured, both physically and mentally, by their captors. Bobby...
Sun Mountain Sports Sold To Solace Capital Partners
Sun Mountain Sports, a longtime leader in the golf bag, walking cart, and outerwear spaces has been sold to Solace Capital Partners. Sun Mountain, headquartered in Missoula, Montana was established in 1981 by Rick Reimers. “For 40 years, Sun Mountain has watched and...
The Saudi Golf League Is Dead and Buried
Supposedly backed by a near-endless supply of Saudi money, and most definitely fueled by enormous amounts of hubris, the proposed Saudi (Super?) Golf League appears to be dead and buried. While it is possible that some version of the tour may one day exist, the...
“On The Tee” Interview With Sam Hahn, CEO of L.A.B. Golf
Sam Hahn is the CEO of L.A.B. Golf, the company known for their strange looking putters. I can tell you from experience that those putters don’t just look different….they work! The science behind them is real and they will help almost anyone roll better putts. The...
Streamsong Resort To Add Fourth Course
Streamsong Resort has announced plans to add a fourth golf course. The design team of Bill Coore and Ben Crenshaw (Coore & Crenshaw Design) will once again partner on the design and construction of the new course. “On Streamsong’s Tenth Anniversary, Ben Crenshaw...
BRIDGESTONE’S NEW TOUR B PACKS INPUT OF TIGER WOODS AND BRYSON DECHAMBEAU INTO IMPRESSIVE NEW GOLF BALL MODELS
BRIDGESTONE PRESS RELEASE Leaders in ‘Contact Science’ unveil REACTIV IQ® Cover Technology COVINGTON, Ga. – (January 25, 2022) - Bridgestone Golf, the #1 Ball-Fitter in Golf, introduced today its next-level 2022 TOUR B golf ball series, featuring the most advanced...
Destination Golf: Innisbrook Resort
Innisbrook Resort, set on nine hundred acres in Palm Harbor, FL, is the home of the PGA Tour’s Valspar Championship. The Valspar is played on Innisbrook’s Copperhead Course, which is one of the favorite courses among the best players in the game. Innisbrook also...
Read the Winter Issue of Southern Fairways Magazine
We're very excited about the Winter Edition of Southern Fairways Magazine. Our "Destination Golf Property is Innisbrook Resort in Palm Harbor, FL. Innisbrook's Copperhead Course is home to PGA Tour's Valspar Championship. The tournament, played in March, is...
Danny Maude Shares 3 Easy Ways to Improve Your Swing!
Danny Maude, PGA shares three easy drills that will make almost any golfer hit better shots! Take a look at the video below to get your game going in the right direction.https://www.youtube.com/watch?v=tef0Tb4Uz54
