It is tough to get excited about playing golf when the thermometer is telling you to stay in your warm, cozy bed. Sure, you could tee it up with four layers and stay relatively warm, but your swing will be restricted from all that clothing.
Thanks to the tried and true products from Zerofit, however, now it is possible to play golf and stay comfortable without bundling up in all those layers.
Zerofit was founded by Koji Higashi in his native Japan in 2005 and the brand was launched in the UK and Europe in 2018 before further expansion into North America in 2020 and Australasia in 2021.
A passionate golfer and fitness enthusiast, Mr. Higashi was unable to continue to do the sports he loved when the weather turned extremely cold, because he felt there was a significant lack of suitable clothing options to keep participants warm and their body temperature regulated.
The award-winning Heatrub Ultimate baselayer was unveiled to the Japanese public in 2011 and since then hundreds of thousands of outdoor enthusiasts have discovered the benefits of that best-in-class product. The Ultimate allows for total mobility and comfort with amazing warmth. The Boken Institute in Osaka, Japan, tested the heat retention of the Zerofit Ultimate baselayer and it was proven to be five times warmer than leading competitors.
The technology in the threads is activated by movement, generating heat instantly. The “double-loop” barrel fabric provides both heat insulation and “friction heating” via extra-long bristles. These bristles ensure that a layer of warm air is retained around the body, and even a little movement of the bristles causes friction, which creates heat and actually warms you up.
If you need a garment for cool weather but not freezing temperatures, Zerofit’s “Move” line of products are still twice as warm as a traditional baselayer and allow for unrestricted mobility and maximum comfort.
“Their baselayer products are so technologically advanced that golfers can now play in cold weather without having their swings restricted from wearing multiple layers of clothing. Just the Zerofit top and a jacket will keep them comfortable,” said Mike Jamison, Executive Director of the International Network of Golf.
Other Zerofit products include hoodies, leggings, sleeves and products designed to cool users down in hot summer weather.
ZF North America is looking to partner with pro shops, sales representatives and distributors to grow the line. Interested parties should call Doug Zirbel at 760-310-9840, email at info@zerofitusa.com, or visit www.zerofitusa.com for more information
Visit www.zerofitusa.com.
THE MISSISSIPPI GOLF TRAIL MAKES ITS DEBUT
The Mississippi Golf Trail is here! The collaboration of six Magnolia State facilities from the Coast to the northern tip of the state was unveiled in late April to give golfers a guide list to play when they travel to the great state of Mississippi. Playing all of...
AWARD WINNING EUROPEAN LASER LANDS IN U.S.
From the same stable as Europe’s #1 push cart brand BIG MAX, new Laser Rangefinder brand ZOOM is introducing its award winning first model to the U.S. market. The ZOOM Focus X has swept the board in European media awards over the past 12 months with its combination of...
What Is The Best Grip For You?
by David Musial, PGAAs I work with golfers on their game, one of the first things that we assess is the positioning of the hands on the golf club. What is the best grip for the golfer? Well, golfers come in all sizes and shapes. Some players have small hands and...
The Refuge Golf Course Reopens
Flowood, Miss. --The Refuge Golf Course officially opened for daily-fee play in April. The long-awaited reopening comes after a multi-year renovation and enhancement project. Originally designed by Roy Case, The Refuge opened to rave reviews in 1998. In an effort to...
Shoal Creek Suffers From Major Tornado Damage
Shoal Creek, host course of two PGA Championships and multiple USGA Championships, sustained extensive damage during the tornado outbreak on March 25th. Shoal Creek was designed by Jack Nicklaus and opened in 1977. A reported 14 tornadoes were reported across Alabama,...
Destination Golf: Kiva Dunes
Jerry Pate and Jim “Scrappy” Edgemon first met almost fifty years ago as undergraduates at the University of Alabama. The future friends and business partners met on the golf course, not in the classroom. The chance encounter was memorable because of a shot that was...
Bridgestone Golf To Release e12 Contact Featuring New Dimple Technology
Bridgestone Golf is continuing to lead the charge when it comes to golf ball tech. The company's newest offering to its golf ball line is the e12 Contact. The breakthrough in the e12 CONTACT is the innovative new CONTACT Force dimple, which features a raised area in...
Golf Christmas Gift Ideas
Looking for the perfect Christmas gift for your favorite golfer? We know it's not always easy. How many golf shirts does one person really need? (Hint: The answer is always one more.) Christmas is right around the corner. Hopefully, our list of suggestions will help...
Product Review: Impact Press
The Impact Press training aid is designed to automatically get golfers in the correct positions during the downswing and ultimately where it counts most - at impact! But the Impact Press is more than a training aid, it is a training iron. You can actually hit balls...
“On The Tee” Interview With Hailey Hunter
Hailey Hunter is a lifelong golfer. She had a successful junior and collegiate golf career and even spent some time playing professionally. You might know her from her work on Golf Channel or the LPGA Women’s Network, or from her winning appearance on ABC’s Holey...
Destination Golf: Primland Resort
Primland is a spectacular resort situated on 12,000 acres in the Blue Ridge Mountains of Southwest Virginia. Vacationers looking for outdoor activities and indoor luxury simply can't go wrong by visiting Primland. The fabulous Highlands Course, one of the...
2020 Masters Video Recap
The 2020 Masters Tournament is officially in the books. Dustin Johnson won convincingly, with a record-setting score of 20 under par. Videos Include: Dustin Johnson - Every Shot in Final Round Champion's Sunday - A Video Essay of Johnson's Historic Win Low Amateur...